Consistent Content Always Wins The Day

Content is king, blah blah blah. In the marketing world, pithy concepts and trite phrases can make their way around like wild-fire. Sure, content marketing is what everyone is doing. But what can you do to make your efforts stand out from “everyone”? As it turns out, that answer is pretty simple. Pick a niche, write some interesting, and do it again. And again. And again. Frequent, consistent content is one of the top indicators of good search rankings. 

One Case Study On Consistency

Search Engine Journal recently published a case study in which the author set out to prove that you could build a site from scratch, and get at least 100 unique views a day within just a few months. He signed up to teach a university class, and then asked the students to start a new domain and write quality, frequent, consistent content. They set up Google Analytics, and tracked the results. As you can see, they were pretty impressive. These kids did basic WordPress hosting, no keyword research, no long-form articles, and no social signals. They just picked a topic they were passionate about, and wrote articles that they would want to read. 

Just think what you could accomplish if you combined those efforts with high level web-development, SEO, PPC campaigns, social media, etc. 

Consistency Isn’t Hard To Achieve

As the case study author suggested, consistency isn’t really a lofty goal. As he said, “Go back to that website you want to beat and look back over a few months in their archives. Add up the number of posts and calculate how often their site is updated. Once a day? Twice a week? More? Less? Doesn’t matter. Once you determine how often your competitor updates his/her site, update yours more often.” And then stick with it over the long term. There are no quick fixes. Your competitor isn’t likely to let up, so neither can you. 

A little work and a little commitment can have you outpacing your competition in short order. Have you been putting consistent content to work for your brand? 

photo credit: Sean MacEntee via photopin cc