The Internet has been an evolutionary tool for user content
since the start and especially since the social networking takeover of 2002.
Since then, companies have worked hard to create a welcoming online presence for
both everyday followers and its clientele.
Follow examples of Fortune 500 companies that make it a
point of adding social media and online marketing content into their yearly
budget. Why do the big companies care about online marketing? People don’t
simply experience a company from an image splashed on the page of a magazine, a
billboard, or hear a name or slogan on the radio on the way to work. A
company’s reach and exposure frequency is strongly related to its social media
and content marketing strategy.
Follow these online strategies to ensure a positive effect
for your company’s content marketing and social media strategies:
Content Creation
Storytelling is a tool that has been used to influence and
educate for centuries. This is how people pass on information and facts from
one to the other overtime. Nothing should change for online content.
There is a need for good journalists, editors, and
broadcasters in every business sector since most business graduates today lack
grammar rules and writing techniques. This is so important to connect the
consumer to a product or service. Consumers want to know what a product or
service can do for them. The best way to do this is to create an image or relationship
in the consumer’s mind. The artists of gab are best to do this as they sculpt
the perfect persona of goodwill for a particular product or service that
consumer will appreciate moving him or her along in the buying process.
Keep It Brief
Don’t be so vague not enough information is given, but don’t
run on endlessly your viewers lose interest quickly. Keep in mind that most
people are pressed for time. Keep it short and sweet with enough information
alleviating further questions. Cut the clutter and leave the knowledge behind.
Bring Your Work(s) To
Life
Use infographics, animations, images, and other
call-to-action elements to pull the reader in for that “wow” effect. Link your
image(s) to a website or blog. Not only will this boost impressions, it will give
the viewer more information and let your viewer wander online.
Keywords Count
Basically, SEO focuses on the technical elements you are
specifically searching for, whereas content marketing will drive the search
rankings. Prior to the social media takeover in 2002, social media and content
marketing were one in the same. Presently however, social media is the social
interaction online and content marketing is the literal verbal or visible
substance used to market the company, like the information you see on a
company’s website.
Be consistent in your articles. As you write, use the same
words throughout your article to boost the relevancy of that article, in turn
boosting your article’s ranking in Google’s search. For example, if your
article is covering how to roast the perfect turkey, use the words “roast”,
“turkey”, and “Thanksgiving” or “holidays” consistently in your article so when
someone searches “how to roast a turkey” in Google, your article will have a
better chance of being discovered by the person searching the web for that
how-to article.
Keep Your
Viewers/Readers In Mind
Remember whom you are writing to. Be mindful of your
language and the information you cover in your articles. Some things might be
better left unsaid depending who might be offended by what you say. If there is
potential for damage, just leave that part out.
This is a new era for marketing and its strategists giving
even the smallest players a chance at the big win in the game of business
takeover. New ways for businesses to grow are being discovered allowing an
equal playing field for all businesses at any profit level. The making for a stable
and elongated online presence is at the disposal of the company. Make your
marketing content count!
