Millions of websites are viewed by thousands per day, but
not too many stay on a website for over 30 seconds. When a customer visits a
particular webpage and leaves the site after 30 seconds, that website’s bounce
rate increases. This could be due to many factors. We have narrowed down a
short checklist for you to cover when crafting the perfect website for your
company.
Responsiveness
counts.
If your site isn’t already responsive, you need a new
design, as this is the main concern pertaining to websites in general, even
over aesthetic appeal! Make sure your website is sized for viewing on multiple
devices: mobile use, tablet use, computer use for both large and small monitors
and even for viewing on a watch. Budget this into your marketing financials to
monitor SEO performance and make changes along the way for maximum optimized
viewing.
Keep it simple.
Make sure whoever is visiting your website, whether a savvy
16-year-old or your grandmother, anyone should be able to get to where he or
she wants to go in only three clicks of the mouse.
Ghost buttons to
envy.
Ghost
buttons provide a minimal and classy look to keys or switches placed over
images, content, or a blank section of your website. Ghost buttons are also an
amazing call-to-action piece, drawing in both customers and outside designers.
Not to mention the speed of your website will experience an increase in speed!
Typography matters.
Think nobody notices what font you use? Wrong. If you select
an ugly font, customers will notice right away. Even if customers do not have
an automatic reaction to your font choice, their subconscious will because
fonts form an emphasis on what your company represents value and ethics wise. If
you already know ‘content is king’ this will be no surprise to you.
Design defines.
Overall, your company will be based on its overall visual
appearance. Flat designs started to trend in 2014 and continue to have momentum
through mid-2015. This is due to how we consume content and our need for less
is more. By taking on the minimalist approach, your customers will spend more
time on your website and be more inclined to share your website with others.
Tip: Our
website actually uses a flat
design for example!
Make sure everything works well on your website, that there
are no broken links or faulty images. Your website speaks volumes and taking
the little time to update once, if not twice, a year, along with continually
providing new content and call-to-action pieces will drop your bounce rate and
attract new clients. Take care of your website so it can take care of your
company.
