Craft Your Website To Engage Customers

Millions of websites are viewed by thousands per day, but not too many stay on a website for over 30 seconds. When a customer visits a particular webpage and leaves the site after 30 seconds, that website’s bounce rate increases. This could be due to many factors. We have narrowed down a short checklist for you to cover when crafting the perfect website for your company.

Responsiveness counts.

If your site isn’t already responsive, you need a new design, as this is the main concern pertaining to websites in general, even over aesthetic appeal! Make sure your website is sized for viewing on multiple devices: mobile use, tablet use, computer use for both large and small monitors and even for viewing on a watch. Budget this into your marketing financials to monitor SEO performance and make changes along the way for maximum optimized viewing.

Keep it simple.

Make sure whoever is visiting your website, whether a savvy 16-year-old or your grandmother, anyone should be able to get to where he or she wants to go in only three clicks of the mouse.

Ghost buttons to envy.

Ghost buttons provide a minimal and classy look to keys or switches placed over images, content, or a blank section of your website. Ghost buttons are also an amazing call-to-action piece, drawing in both customers and outside designers. Not to mention the speed of your website will experience an increase in speed!

Typography matters.

Think nobody notices what font you use? Wrong. If you select an ugly font, customers will notice right away. Even if customers do not have an automatic reaction to your font choice, their subconscious will because fonts form an emphasis on what your company represents value and ethics wise. If you already know ‘content is king’ this will be no surprise to you.

Design defines.

Overall, your company will be based on its overall visual appearance. Flat designs started to trend in 2014 and continue to have momentum through mid-2015. This is due to how we consume content and our need for less is more. By taking on the minimalist approach, your customers will spend more time on your website and be more inclined to share your website with others.

Tip: Our website actually uses a flat design for example!

Make sure everything works well on your website, that there are no broken links or faulty images. Your website speaks volumes and taking the little time to update once, if not twice, a year, along with continually providing new content and call-to-action pieces will drop your bounce rate and attract new clients. Take care of your website so it can take care of your company.

Three Habits of Successful and Happy Professionals

Getting tied down by the burdens in our daily lives, especially when we ignore the opportunities to file away stresses as they arise, will eventually push you past your breaking point and over the edge. The little things accumulate until we self-inflict ourselves to the point of panic attacks or hitting up Happy Hour regularly after work hours. This is not how life should be lead. Happiness is a choice, not to say an easy choice, but an attainable choice for anyone if he or she actually wants to smile.

Try doing the following on a weekly basis, aim to be consistent for a month to start your lifestyle change, and we can guarantee you will be not only a happier person, but a happier person with a lot more energy! 

Enjoy Your Weekends

Instead of spending your time cleaning, doing laundry, or other chores, try to complete these chores during the week for personal freedom on the weekends. Think of it this way, there are five weeknights to separate tasks … dust one night, vacuum the next, with one load of laundry each night, and voila! Freedom at last to do whatever you please for two entire days!

Be Active

An active life is a happy life … and that’s a fact! Dopamine (the chemical substance that plays a large role in happiness) depletes as we age and it becomes more pertinent that we exercise regularly. Exercise will increase the volume of Dopamine in your body, making you less stressed, more energized, boost your confidence and ease anxiety.

Often, people are discouraged by the thought of “working out” because, well, it is indeed work. If the gym isn’t your thing, partake in a less labor some activity like hiking, swimming, or play a sport. The point is to move around and get your blood pumping.

Create Your Schedule

People who routinely make it a point to get to bed at a decent time, wake up early, spend time with loved ones, and don’t work more than you have to are proven to live happier lives. People who get enough sleep are less affected by negative emotions, making them less sensitive while also improving focus and productivity. People that surround themselves with good company have more opportunities for laughter and people that close an excel file until tomorrow have more time for themselves.

Overall, being happy boils down to a healthy lifestyle. Eating well, getting enough sleep, staying active, focusing on what needs to be done to be productive by eliminating interruptions and creative killers is something we have been taught since elementary school or even prior. These are not hard to accomplish if you try; eventually, second nature will take hold and old habits will die easier than you think.