Society Fooled By Adobe's Photoshop

Society stresses the over-use of Photoshop, a photo-editing program by Adobe, on public figures, claiming the program blurs the line of what is real and what is fake.

Photos streaming the Internet community make headlines every time a celebrity’s unedited photos get leaked. Companies release campaigns that get bashed by the public for being ‘too Photoshopped’. The truly blurred lines between Photoshop and reality debuts from misguided truths of what is actually touched-up and what is not.

Photoshop is a post-production tool used to correct minor flaws and not for sole creation alone. Advertisements displayed across the inner beginning pages of Vogue Magazine are seen as flawless, making the viewer questions its authenticity. In March of 2013, L’Oreal “permanently discontinued” a set of mascara campaign advertisements due to claims of excessive Photoshop. But what goes into that L’Oreal headshot alone?

To start an advertising campaign, the company selects a model or celebrity to represent the brand or product. Usually the model already has close to flawless skin. Liquid makeup is placed on the models skin for an overall smooth base of foundation. Then a professional makeup artist applies high-quality makeup exclusive to specialists in the industry. After all of this is said and done, the photo shoot takes place and the photographer will then retouch the images to remove flyaway strands of hair, control light (if need be), and other small errors that would take the reader’s eye away from the brand or product.

The public is overly misled by how Photoshop works, what its purpose is, and who uses Photoshop. When it is even being used the statement, “it’s too Photoshopped,” has become a regularly occurrence. The photo shoot was probably a full-day production, with numerous salaries at work and endless light changes.

This year marks Photoshop’s 25^th birthday with the Alex Amado, Adobe’s senior director of creative and media, claiming “a huge milestone” for the photo-editing software program.

"It's the tool we put out into the world that's had the broadest impact," Amado said. "It's used in the design process of pretty much everything we see and touch these days—every ad you've reviewed, all the photography in every publication, everything from logos on T-shirts to billboards, industrial design and the movies."

So before making the claim “it’s too Photoshopped”, think about all the professionals involved in one single shot.

The Best Gift Guide For Valentine’s Day

As an adult, Valentine’s Day might become a bit of a burden. But if looked at from the perspective of purely being viewed as confirmation to your relationship’s significance, whether that relationship is work relation, personal, or simply to show admiration to those that matter in your life, the validation you show is what truly matters to people around you.

Here are some amazing gifts to treat someone with, making him or her feel quite special this Valentine’s Day:

Minted

Modern romance makes a bold statement this year with styled photography prints. Take a client’s logo or photo to have matted down on premium paper with an aesthetically pleasing frame. You can add text to your company’s logo or add a date to your gift, possibly referring to when the company was originally established. You can also create a blur around the existing text for some visual fun!

Heated Travel Mug

Did someone say thank you? I think I heard a whisper of gratitude for the ease in the morning commute. This coffee mug gizmo highlights style through professionalism with a retro style and glossy finish while sipping warm caffeine to jumpstart your day. Ditch your microwave; this is the sip of the future!

Spotify Premium

After trying Spotify for your 30-day free trial, you will experience its limitless music platform! Who doesn’t have a playlist running when concentrating intently? If you haven’t found your little piece of heaven yet you will now! Experience no advertisements (meaning no breaks in your focus), the option to play any song from any artist, download and listen to music without Internet connection as well as the option to listen to your favorites in high definition! Stay tuned into your work through Spotify!

Tip: Try these stations for optimal focus: tranquil with a beat, creativity boost, peaceful piano, or electronic study music.

Wooden Watches

Nobody can be a “master” if he or she cannot master the time! Knowing if you will you have arrived in good fashion is told by the time of your literal entrance. Never be late with a classic, wooden watch, while also sparking up endearing conversation with your handmade and authentic timepiece!

Tip: This watch is a unisex timepiece that will not only catch the attention of anyone, but men. Nice tip to being viewed as an equal as well as support the arts!

Valentine’s Day is not about receiving gifts of high quality, but quality items that will make you feel unique, no matter the relationship. Give a gift this Valentine’s Day … I bet that person you gift will remember the gesture in the future.