Think About Construction

Think Agency has extensive experience promoting many varied areas within the construction industry. We have gained the skills to grasp the ever-increasing list of complex acronyms, understand the difficult and tedious building industry tasks, and turn that information into solid marketing fuel.

This can be seen with tools we developed for two of our clients that greatly helped them to connect with the contractors who install their products and the designers that specify their products to the owners.

Atlas ProAPP™

Think Agency developed the ProAPP^™, a free digital tool for roofing contractors to manage multiple projects for Atlas Roofing. This app provides contractors both input and access project management data directly onto an Apple iPad^®. That information can then be sent directly to the app’s estimating feature to generate immediate and accurate estimates on-site.

For the contractor, ProAPP^™ saves time and increases revenue by using a personalized profile to access, store, update, and track all data from anywhere 24/7. Operating on cloud technology, this mobile app has everything a roofing contractor needs to run a professional business, complete with Atlas products, literature, promotions, and training tools. Click here to watch a tutorial video about how to get started with the ProAPP^™.

WikiSTIK^™

Think Agency realized that all members of a build team need accurate product information and technical data. In the past, manufacturers provided this information in massive technical binders, or more recently on CDs or DVDs. Such tools may have been state-of-the-art in their day, but all suffered from one very large drawback. Specifically, they were immediately outdated at the time of delivery.

Architects, specifiers, and contractors who need quick access to building product information from manufacturers, like Kingspan Insulated Panels, can now have that access at their fingertips. Think Agency developed the Kingspan WikiSTIK^™, a flash drive that requires no special installation. It eliminates the need for the tedious updating and distribution of manufacturer notebooks.

WikiSTIK and WikiSTIK Mobile gives design and construction professionals immediate access to comprehensive product literature that is always up-to-date. Convenient links to other manufacturer’s web-based technologies and tools are accessible as well as. This includes all product marketing and technical materials, manuals, images, brochures, videos, case studies, and web resources.

Because Think Agency developed Kingspan WikiSTIK, design professionals no longer have to navigate dozens of manufacturer's websites trying to figure out how those companies archive needed critical information. With WikiSTIK there are no drill downs, no searching, no frustration, and no need to store or waste paper.

Think About This

Think Agency has assisted construction sector companies in every part of the sales channel both nationally and internationally. We have guided them through up and down markets, helping them grow their brand reach, better connect with their customers and increase sales revenues.

Get the information that will get your information to your customers. Fill out the introductory contact form on www.thinkagency.com and let us demonstrate how to better think about construction.

3 Social Media Tactics Everyone Should Know

Not to give away all of our tips and tricks, but there are tactics to gain followers quickly. There is only so much we can do to gain a following online. From timing to quality content, everything you do is judged by your viewers, resulting in opinions about you or the company you represent.

Let’s start with the fact that timing is everything. Why do you think there are certain times that work best for posting? This is because there are people on one network over another at different points during the day. Take for instance, Pinterest is more popular on the weekends because people have the time to sit on a photo site all day; same goes with Tumblr’s popularity increase later in the evenings.

Quality always matters, always! Don’t post a photo of Kim Kardashian in a political section, as your viewers will categorize you into the ever-lurking SPAM folder. If your viewers think you are posting for the sake of posting instead of for the general amusement of sharing, you will be banned and your reputation will flounder.

Be consistent. Post during hot times every day or every other day. People will start to see your profile photo and remember your look and name. Eventually, it will become habitual to look for your posts if he or she deems your posting worthy of a reshare or knowledge intake.

Be relevant, be you, and have a voice. Have fun with social media! Inside tip: when your personality shows through your social outlets, people feel connected. Make your viewers want to follow you! Now get online and post, post, post!