- Relevancy
- Your Resources
- Feasibility
Is Their Site Relevant To Your Site?
You will want to look for non-competitive domains that link
to content and resources similar to yours. Not only will this allow you access
to your target audience, but Google looks for relevancy as one of the prime
ways to differentiate between spammy and legitimate links. Furthermore, a
quality site won’t have much of an incentive to link to or publish content from
your site if it won’t be interesting to their readers.
Start by sharing the content of your target site, and
working to build a relationship via social media or their blog. Once a
relationship has been established, offer to write a relevant piece of content
for them or help develop a resource guide. Ensuring that the link will be
mutually beneficial is the best way to go.
Do You Have The Resources and Prominence to Attract Quality Sites?
If you are a brand new site with just a couple of pages and
only a few social media followers, you may not have the clout to attract a site
like, say, CNN. As previously mentioned, quality links are built when said link
is beneficial to both parties. They will need to know that you are interesting
and engaging to your own audience before they will want to introduce you to
theirs.
Work hard on building you own site, adding quality content,
and building your social media following and engagement. When you have a lot to
offer, it will be hard to turn you down.
Is This A Site That Will Feasibly Show Interest?
If you have found a site that is relevant and you have built
up your own website to be interesting and engaging, you should still ask if
this site is worth spending time on? Is this a site that is frequently pitched?
Do you have what it takes to stand out from the crowd? Do they have already established
rules about links? Are they known for being open or closed?
Your time is best spent on building relationships with sites
that you have a strong chance of connecting with. Instead of shooting out a
pre-packaged pitch to anyone with an inbox, be strategic and make a plan. Save
time, and increase your success!
photo credit: bloeise via photopin cc
