Link Building For Small Business

Building quality links takes time, patience, and relationship building skills. You need to be able to develop content that will be interesting to those you pitch, and pitch it in an engaging way. It’s also a time saver to be able to identify which sites will be the most relevant and willing to engage you. When considering a possible site, you will want to consider the following criteria:

• Relevancy
• Your Resources
• Feasibility

Is Their Site Relevant To Your Site?

You will want to look for non-competitive domains that link to content and resources similar to yours. Not only will this allow you access to your target audience, but Google looks for relevancy as one of the prime ways to differentiate between spammy and legitimate links. Furthermore, a quality site won’t have much of an incentive to link to or publish content from your site if it won’t be interesting to their readers.

Start by sharing the content of your target site, and working to build a relationship via social media or their blog. Once a relationship has been established, offer to write a relevant piece of content for them or help develop a resource guide. Ensuring that the link will be mutually beneficial is the best way to go.

Do You Have The Resources and Prominence to Attract Quality Sites?

If you are a brand new site with just a couple of pages and only a few social media followers, you may not have the clout to attract a site like, say, CNN. As previously mentioned, quality links are built when said link is beneficial to both parties. They will need to know that you are interesting and engaging to your own audience before they will want to introduce you to theirs.

Work hard on building you own site, adding quality content, and building your social media following and engagement. When you have a lot to offer, it will be hard to turn you down.

Is This A Site That Will Feasibly Show Interest?

If you have found a site that is relevant and you have built up your own website to be interesting and engaging, you should still ask if this site is worth spending time on? Is this a site that is frequently pitched? Do you have what it takes to stand out from the crowd? Do they have already established rules about links? Are they known for being open or closed?

Your time is best spent on building relationships with sites that you have a strong chance of connecting with. Instead of shooting out a pre-packaged pitch to anyone with an inbox, be strategic and make a plan. Save time, and increase your success!

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