Social Media Guide For Beginners

Social media marketing is all about joining the conversation and interacting with people through our virtual world called the Internet. Here, we can take part in the essentials of connecting with people around the world to build relationships. Let’s take a look at the key essentials to hit on a daily basis per each main social media outlet.

Facebook

Post twice a day to double your reach. The more frequently you post, the more interaction you will receive. However, be sure to keep in mind the quality of posts that you are putting out into the world. Frequency is very helpful, but not if your posts are perceived to be irritating, annoying, or irrelevant to anyone it reaches. Make sure you aren’t posting simply for the sake of posting!

This goes for every other social media as well. If your business is set up as a profile, make sure you only accept friend requests that are relevant for engagement as you only receive 5,000 friends. However, users will be able to ‘follow’ you after you have hit that 5,000 maximum. We suggest setting your business up as a page so you users can provide feedback and rate your company. Don’t worry, every business can manage ratings if ‘trolling occurs’. Place your address, hours, and contact number, along with a clear photo for optimal exposure and notice.

Twitter

The more you tweet, the more followers you will receive. But who wants to be sitting at a computer tweeting all day? Nobody. Use a social media tool to assist you. We suggest app Tweet Adder for this. You can load multiple tweets at once and schedule them to go execute at peak traffic times. Photos (always) work well to gain attention, but the factor that matters most for high exposure and follow-back rate is the mentions of other accounts. For instance, if you are an architectural firm, make sure the tag along with hashtag The American Institute of Architects. This way, AIA is inclined to re-tweet or repost your tweet. Followers like to follow people that publications recognize, making that Twitter user appear to be appealing.

Tip: A ‘tag’ is simply an at sign “@” sign followed by a username to create a link to that user’s page. This will also alert that user that you have tagged them, providing the option for a re-tweet.

Tip: A “hashtag” is simply a pound symbol “#” used as a keyword term that crawlers or search engines browse for, ranking back into Google Analytics to hopefully boost your activity up higher in search engine results.

Google+

Google+ is not used as much as Facebook or Twitter quite yet, but it’s gaining fairly quickly in popularity. Google+ will ultimately have an advantage as they are also the powerhouse dominating company that gives the world over 90 percent of its search results. Google+ automatically assigns top keywords associated with that post, and also tracks the number of page views along with a follower account. Google+ allows for business profile pages in addition to individual profiles.

Instagram

The photo-based application that is only accessible via mobile is the new addiction your fingers can’t let go of … at least for millennials and under (age wise). Larger publications have also started using Instagram as photos and videos catch your attention more than a paragraph of information to read.

Pinterest

Photos are only allowed on this site, but differing from Instagram, Pinterest allows a photo to link back to the photo’s initial location for further information such as a recipe, which would be attached to a food photo or an ecommerce site regarding home décor photos. The possibilities are endless!

Each social domain has its own unique attributes so take the time to browse through and learn the possibilities of each one to know which will work best for your company or person. Think Agency recommends having an account on every social site, even just to save the domain!