How Not to Do SEO

Search Engine Optimization (SEO) concepts are pertinent to the success of businesses in today’s technology forefront. Even though technology has such a huge influence, it is important to still be recognized as a human being.  Make things personable. Here’s what you shouldn’t be doing instead:

1.     Tons of spammy backlinks.

If you are still paying for links then you are doing more harm than good. Google assesses penalties for this kind of system gaming, and they don’t take to kindly to it. Instead of asking for bogus links, following our suggestions in our last blog detailing how to get mutually beneficial links with relevant sites that will help both your audience and you!

2.     Write for Google and not for people.

Keyword stuffed content just isn’t going to cut it anymore. If you are writing for Google’s bots instead of your target audience then you are missing the mark. Write interesting and engaging content that will hook your readers. If your readers like it then Google will catch on and reward you accordingly.

3.     Shamelessly self-promote on social media.

Blasting out self-promotion on social media is a good way to alienate your audience and get flagged for spam. Social media is for connection and conversation. Do it the right way or not at all!

4.     Quit early.

Good SEO isn’t a one-stop shop. It is a continual practice that needs to be adjusted, tweaked, and continually grown. Reputation and a captive audience won’t happen over night. If you don’t dedicate the right amount of time you will waste money and see little results!

Remember, keep you subject light; relate to the topic and then expand using personal stories and relations that would intrigue the reader. If the reader isn’t interested then why would Google be?