Retro Logo Attracts Home Buyers

Branding is all about imagery. The colors, the shape, texture, even the layout of the images all have cognitive induced responses influencing customer’s reactions. There are certain logos that appeal to the building family more so than others. Triggers that work well for building companies are images that evoke a feeling for strong relationships, reliability, and personal interactions.

An old-school theme shows results. The new “grandpa graphic” has a 1940’s retro-styled feel and construction companies are taking advantage of how much their clients love the new look. The building and home improvement audiences like to see a logo they are familiar with.

This greatly improves upon the diversification of a construction company, as it is difficult to emerge against competitors when rivaling on a platform with the only real differences is between the products available and prices offered. The image your companies see should align with your services as well though. Do not commit to a visual upgrade if the services you provide lack in quality. Make an overall change if you are going to pledge to the change.

There are 5 prime ways to successfully brand yourself:

Know your audience

The construction industry is middle-aged. These people like what is easy, familiar, and low-cost-friendly. Look into the demographics of your customers. Know if they watch television for the news, or listen to the radio more. Are they conservative or like to live on the edge? Where your company is based will also be a factor to consider.

Uniqueness

Stand out! Even if this is giving away a free wrench with every service provided. The roofing and construction industry is a niche market since it is so technical. What is your unique product or service? What makes you different from the next contractor? If you are speechless, than some branding strategy may be in order.

Passion

Passionate people are educated people. If you are not passionate or educated learn to fake it. Make sure you can fake it for the long-run though as customers might lose interest if the short-run flair fades quickly. Think about influencers like Steve Jobs who are very passionate about their products and services. They don’t just tell you what the product or service does but describes it and will sell you on it on the simple fact that Steve Jobs is passionate.

Consistency

When customers receive a service and come back for more, they expect the same service when they return. With the saturation of the industry being filled with so many competitors consistency is something the customer can rely on. Take McDonald’s for instance … the customer knows he or she will receive the same Big Mac in Florida as in China.

Exposure

Posting on social networks helps, but posting to the right social networks has a greater effect. This relates back to the demographics of your customers. Know if he or she spends more time on Linkedin and Pinterest than Twitter and Facebook. Offer deals for customers who share your page. And remember, interacting with people is the social aspect of social networking … talk back to your patrons!

The retro logo speaks to a generation of people as well as gives light to a company in a niche market. Find a way to stand out in such a memorable way someone will have to fall through a roof to remember!