Tumblr The New Social Media Platform

For years, Tumblr has been the social media outlet for photo-interested college students and creative users. With call-to-action pieces being implemented in blog posts, along with other web-based content, Fortune 500 companies are taking advantage of this social medium.

Tumblr is just now being tapped into as social media specialists are looking for new ways to differentiate their company’s audience, especially as Generation Y and the Millennials take over where their company’s posts are being displayed.

Tip: Since Generation Y and the Millennials evolve as social media does, let them take the reigns and see how your company progresses. Take a chance to come out ahead.

Here are some benefits to Tumblr and why the big guys are reaping the benefits of this less unexploited social site:

Blogging alternative:

Not every company operates a written blog, even though they should. Sometimes, people are too busy to write or are not comfortable with their public voice, so they prefer a photo blog instead! Since Tumblr is photo-based, companies manage their image and increase impressions by posting detailed, interesting, or beautifully designed images instead. Your consumers will retain the same message without having to read a description, and a photo always lasts longer in a person’s mind anyways.

Tags are still tags, no matter where they originate

Tumblr uses the same basics to connect as all other social sites. You can still tag, which shows up in Google search results. This is the primary component to finding other’s blogs to follow and directly why users are able to discover one another. Pay attention to tags that are trending and used most often.

Operations are a-go Captain

Each user can follow, like, tag and post, as well as install tools to make operating the site easy. The trick to being “popular” on social media sites in interaction! Follow people you have not yet discovered, reply to posts you favor, and post often to boost your traffic. You can also view and monitor traffic via Google Analytics!

"Tumblr is one of the most visually appealing and user-friendly platforms out there, so it was an effective way to build our community online," says Lucy McIntyre, VP Communications at Andre Balazs Properties. McIntyre also helped to set up a Tumblr account for The Standard Hotel, who’s blog is packed with content from guest bloggers, downloadable music, and product pictures, reports Mashable.

Try something different to stand out. Worst-case scenario, your name appears more frequently in Google search results!